Privacy Policy — Objective, Scope & Applicability -
At Mezvo, we deeply respect your privacy and are committed to
protecting your personal information. This Privacy Policy outlines
how we collect, use, disclose, and safeguard your data when you
interact with our digital platforms, including our website and mobile applications (“Platforms”).
Who This Policy Applies To
This policy applies to all individuals who:
- Browse, interact with, or share information via Mezvo’s Platforms
- Purchase or inquire about our handcrafted/outsourced products
- Provide personal details or engage with us for services related to our brand
This Policy is in compliance with applicable data protection laws in India and does not extend to:
- Offline interactions (unless otherwise specified)
- Third-party websites linked via our Platform
Your Consent
By accessing our Platform and sharing your data, you consent to:
- The collection and use of your personal information as described
- Communications related to our products and services, including on mobile numbers registered under DND/NCPR lists, as permitted by TRAI Regulations
Your consent includes receiving relevant updates, transactional messages, and service alerts directly from Mezvo or its trusted representatives.
Definition of Personal Information
“Personal Information” refers to data that identifies you—directly or in combination with other available information—including your name, contact details, order history, and interactions with the Platform.
This does not include publicly available data or information disclosed under legal obligations such as the Right to Information Act, 2005.
Communication Preferences
By providing your mobile number, you expressly agree to receive service-related and promotional communications from Mezvo, in accordance with applicable TRAI guidelines.
What Personal Information We Collect at Mezvo -
At Mezvo, we collect only the information necessary to fulfill your orders,
enhance your shopping experience, and provide seamless support.
We are committed to transparency and responsible data usage.
Categories of Personal Information We May Collect
- Basic contact details: Your name, email address, phone number, postal address, and country of residence
- Demographic preferences: Date of birth, preferred language, and location (if voluntarily shared)
- Publicly available data: Information shared in public forums or accessible via open sources
- Shipping details: Recipient names, delivery addresses, and contact numbers
- Product preferences: Interest in specific Mezvo items, individual style choices, and feedback you share
- Payment information: Bank account details, credit/debit card info, or other payment credentials used during checkout
- Customer service interactions: Phone numbers used to contact us, or communication history
- Device and usage data: Technical information about your device, system software, and browser, used to optimize our Platform’s performance
- Affiliate insights: Data shared or obtained through future Mezvo partner brands, based on your consent
We use this information to process transactions, improve our products and services, and personalize your experience with Mezvo.
Purpose of Personal Information Collection
At Mezvo, we collect and use personal data to ensure a secure, tailored, and high-quality experience across your interactions with our brand. Your information helps us fulfill commitments, improve services, and maintain legal and ethical standards.
Why We Use Your Personal Information
We may process your personal details to:
- Confirm your identity and safeguard account access
- Complete purchases, facilitate transactions, and deliver products
- Communicate account activity, updates, and service alerts
- Sign you up for newsletters or promotional campaigns you opt into
- Respond to your inquiries, feedback, or product reviews
- Manage contests, offers, surveys, and interactive features
- Request product reviews or service ratings from you
- Follow up on prior communications across live chat, phone, or email
- Allow social media log-ins and content sharing
- Fulfill obligations under applicable laws, industry standards, and policies
- Understand your shopping preferences and personalize your experience
- Conduct performance analysis, customer satisfaction tracking, and service benchmarking
- Share order and offer-related updates via email, SMS, and social platforms
- Perform demographic and behavioral research to serve you better
- Customize product offerings, site content, and targeted advertising
- Monitor site usage patterns and identify returning customers or carts
- Suggest nearby retail partners and offer location-specific promotions
- Detect, prevent, and investigate unlawful activity or potential fraud
- Assert or defend against legal claims and comply with regulatory inquiries
- Suggest nearby retail partners and offer location-specific promotions
- Detect, prevent, and investigate unlawful activity or potential fraud
- Assert or defend against legal claims and comply with regulatory inquiries
Aggregated & Anonymous Data
We may also collect anonymized or aggregated information during your interactions with Mezvo’s Platform. This data does not identify you and helps us:
- Resolve technical issues and bugs
- Improve website performance and user experience
- Conduct internal analytics and business reporting
- Share anonymized insights with trusted third parties for research or operational purposes
Social Media Engagement
Mezvo maintains a presence across platforms like Instagram, LinkedIn, Twitter, and Facebook. When you interact with us via these channels—through contests, posts, or plug-ins—we may receive select profile information (e.g., user ID, display photo) based on your privacy settings. Social media data usage aligns with this Policy, but is primarily governed by the respective platform’s privacy terms.
Retention of Personal Information
At Mezvo, we retain your personal data only for as long as necessary to fulfill the purpose for which it was collected, or as required under applicable laws, regulations, or legitimate business practices.
This may include uses related to:
- Completing your orders and handling returns or refunds
- Meeting legal, financial, or administrative obligations
- Fulfilling reporting or compliance requirements
Your information is handled with care and stored securely to prevent unauthorized access or disclosure in line with this Privacy Policy.
Safeguarding Your Information
We implement robust administrative, technical, and physical protections to ensure your data remains safe from:
- Accidental loss or alteration
- Unlawful access or use
- Unauthorized disclosure or destruction
Your trust matters, and so does your privacy.
